Anti-Asian hate crimes rose by 73%  in 2020, due to the COVID-19 pandemic and misinformed, prejudiced beliefs. I was asked to create social media assets to assist Kenji Jones and the organization Soar Over Hate to distribute pepper spray to elderly Asians living in NYC. As an Asian designer, this project was deeply meaningful for me, and although the topic was dark, I tried to create a hopeful, optimistic and proud visual identity.