For Interscope’s 30th anniversary, we aimed to celebrate the legacy of an indelible record label while applying modern textures and emerging tech to our graphical treatments, crafting a perfect middle ground between the cultural nostalgia of Interscope as a brand and its continued relevance in 2021. Recent style trends point to a resurgence in the late 90’s-early 2000’s aesthetic, enabling us to combine a vintage visual identity with a state-of-the-art design framework that essentially represents the best of both worlds. From iconic artists like 2Pac, Eminem, and Dr. Dre to current staples like Playboi Carti and Billie Eilish, Interscope’s fluidity as a label is a testament to its ongoing success; we aim to capture that fluidity with a visual aesthetic that forms a seamless through-line from the label’s historical triumphs to its constant capacity for growth and re-invention. The following ideas represent this fusion of old and new, past and future; the fabled story of Interscope and where it plans to go next.