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Client
Project
"More Than A Friend" Album Artwork
Role
Art Direction
Concepting
Motion Graphics
Collaborators
Blue Hamel
Alejandro Reyes
Nicolas Coppa
Lucia Gambiao
Geo Lantigua
Morad Enayet
24k Goldn
"More Than Friends"
Album artwork for 24k Goldn’s single “More Than Friends” which samples Biz Markie’s “Just a Friend”. The track being an homage to Biz Markie, we wanted to capture the nostalgia and comedy with a modern twist.
Inspiration for concept
Visualizer
Activation Site
We proposed an activation site for the "More Than Friends" single release. The user sends the link to someone they want to be "more than friends" with. The recipient answers the question and sends their response to the sender. Users can post their success stories or comical fail stories on social media using #morethanfriends? and get a chance to be featured on 24k Goldn's ig story. The concept was not realized due to time constraints.
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Landing Page
"Yes" response
"No" response
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